Our Brand Story
Founded with a passion for redefining hair artistry, HairForm was created with a vision to combine creativity, precision, and individuality in every hairstyle. From the very beginning, our mission has been simple — to help every client look and feel their best through personalized consultations and high-quality hair services.
Over the years, HairForm has become a trusted destination for haircuts, creative hair colouring, highlights, hair treatments, and professional hairstyling. Our dedication to innovation, craftsmanship, and exceptional client experiences has earned us recognition within the industry, including the prestigious Global Creative Awards 2025 – Golden Prize.
Behind HairForm is founder Michael Chiew, whose work has been featured in renowned publications such as NUYOU, Her World, SPH Magazines, and Prestige Magazine. His experience in editorial and fashion styling continues to inspire HairForm's modern, trend-conscious approach, where salon expertise meets creative artistry.
Today, HairForm is more than just a salon — it is a space where creativity, technique, and personalized service come together. From transformative colour services to precision cutting and restorative hair treatments, every experience is tailored to enhance each client's confidence, style, and individuality.
✨ HairForm – Shaping confidence, one style at a time. ✨
Meet Our Team
At HairForm, we believe great hair is about more than just style — it's about confidence, self-expression, and feeling your best every day.
Our team combines creativity, technical expertise, and a passion for personalised service to deliver results tailored to each individual's needs. From hair transformations and colour services to scalp care and hair wellness, every member of our team is dedicated to helping you achieve healthy, beautiful hair.
Together, we share one mission: to create looks that enhance your confidence and reflect the best version of you.
Founder & Hair Transformation Specialist
As the Founder and Creative Director of HairForm, Michael brings together years of experience in hairstyling, hair colouring, and image transformation. Known for his keen eye for aesthetics and personalized consultations, he has helped countless clients achieve looks that enhance both their confidence and individuality.
Michael believes that every hairstyle should be tailored to complement a person's face shape, lifestyle, and personality. His expertise in colour design, precision cutting, and hair transformations has made him a trusted stylist among professionals, business owners, and clients seeking premium hair services.
Specialties:
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Hair Colour Transformations
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Precision Hair Cutting
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Image & Style Consultation
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Anti-Frizz & Hair Repair Treatments
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Korean & Contemporary Hair Trends
Hair Professional Assistant
Michelle Choy
Michelle is a dedicated and enthusiastic member of the HairForm team who brings warmth, positivity, and energy to the salon every day. Passionate about hair and beauty, she is constantly learning and refining her skills to better support both clients and stylists.
Known as the cheerful spirit of the team, Michelle is committed to ensuring every client enjoys a comfortable and welcoming experience from the moment they step into the salon. Her positive attitude, eagerness to learn, and genuine passion for the industry make her a valued part of the HairForm family.
Specialties:
• Client Care & Service Support
• Hair Treatment Assistance
• Hair Styling Support
• Salon Experience & Guest Care
Scalp & Hair Care Specialist
Keith Lee
Keith specializes in scalp health and hair care solutions, helping clients build a strong foundation for healthier hair growth. With a keen interest in scalp wellness and treatment protocols, he focuses on identifying individual scalp concerns and recommending personalized care plans to support long-term hair and scalp health.
Known for his patience, attention to detail, and dedication to excellence, Keith approaches every treatment with care and precision. His commitment to delivering quality service and achieving the best possible results has made him a trusted member of the HairForm team.
Specialties：
• Scalp Analysis & Consultation
• Scalp Revival Therapy
• Hair & Scalp Wellness Care
• Personalized Treatment Recommendations
Customer Love & Reviews!
"Had a wonderful experience here! I am very satisfied with the hair colouring service and hair cut from Michael and team. He even provided his professional advice on hair maintenance. Love my new look! Highly recommend to fix your appointment with them to get yourself a makeover!" 👍🏻
Kim Tan
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"Been there a few times for haircut, the new salon is simply beautiful and minimalist. Very satisfied with the haircut results! Special mention to Sharon who is always so professional, patient and great at giving advice on hairstyle, tips for daily maintenance. No hard selling of hair products or packages, they just make their customers feel comfortable and pampered. Hair wash and head massage by Kevin was exceptional as well. The service provided by whole team is amazing. Keep up the good work!
Estella Lim
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"Experience is great 👍 think Michael is very passionate about managing my hair.. and he is very focus on my hair growth.. I think he hit the nail la.
So I not only get a very good hair cut, but I am also being educated well on how to maintain and grow my hair."
Jeffrey Yeo
Our Awards
At our hair salon, our mission is to transform every client's visit into a memorable and confidence-boosting experience.
We're proud to have won several prestigious awards that recognize our dedication to excellence in hair care and styling. These accolades serve as a testament to our commitment to providing top-notch services and ensuring our clients leave feeling their absolute best.
We look forward to welcoming you to our salon and exceeding your expectations.
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