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OUR STORY
Where Expertise Meets Individuality

HairForm was founded with a simple belief - great hair should never be one-size-fits-all.

Led by Founder and Creative Director
Michael Chiew, HairForm brings together professional expertise, creativity and personalized consultation to create hairstyles that complement each client's features, lifestyle and individuality.

From precision haircuts and personalized hair color to advanced hair and scalp treatments, we take the time to understand your hair, your concerns and the result you want to achieve before recommending the right approach.

Our philosophy goes beyond creating beautiful hair for the moment. We believe in balancing style with hair condition, using professional techniques and quality products to create results that look beautiful, feel wearable and remain manageable beyond the salon.

Over the years, HairForm's commitment to creativity and craftsmanship has been recognized through industry awards, including the
Global Creative Awards 2025 – Gold Prize.
Michael's experience also extends into editorial and fashion styling, with work featured in publications including
NUYOU, Her World and Prestige.

Today, HairForm continues to be a space where expertise meets individuality — whether you're looking for a subtle refresh, a new color, healthier-looking hair or a complete transformation.


HairForm — Hair Designed Around You.

Meet Our Team

Expertise, Creativity & Personalized Care

Behind every HairForm experience is a team committed to making you feel comfortable, understood and confident in your hair.

From personalized consultations and creative color to hair and scalp care, our team combines professional expertise with thoughtful service to help you achieve a look that works for you - both in the salon and in everyday life.

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Founder & Creative Director

As the Founder and Creative Director of HairForm, Michael Chiew brings years of experience across hairstyling, hair color, creative transformation and editorial styling.
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Known for his keen eye for detail and aesthetics, Michael takes a personalized approach to every client. Rather than following trends alone, he considers face shape, skin tone, hair texture and lifestyle to create a look that feels individual, wearable and uniquely suited to each person.
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His expertise spans creative color, precision cutting and complete hair transformations, with a strong focus on balancing beautiful results with the condition and manageability of the hair.
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Beyond the salon, Michael's experience extends into fashion and editorial styling, with his work featured in publications including NUYOU, Her World and Prestige.
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For Michael, great hair isn't simply about changing a hairstyle - it's about creating a look that brings out the best in the person wearing it.
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Specialties:

  • Hair Color & Creative Transformations

  • Precision Hair Cutting

  • Personalized Style Consultation

  • Anti-Frizz & Hair Repair

  • Editorial & Creative Styling

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Hair Professional Assistant

Michelle Choy

Michelle is a dedicated and enthusiastic member of the HairForm team who brings warmth, positivity, and energy to the salon every day. Passionate about hair and beauty, she is constantly learning and refining her skills to better support both clients and stylists.
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Known as the cheerful spirit of the team, Michelle is committed to ensuring every client enjoys a comfortable and welcoming experience from the moment they step into the salon. Her positive attitude, eagerness to learn, and genuine passion for the industry make her a valued part of the HairForm family.
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Specialties:
• Client Care & Service Support
• Hair Treatment Assistance
• Hair Styling Support
• Salon Experience & Guest Care

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Scalp Care Specialist & Senior Stylist Assistant

Keith Lee

Keith is part of the HairForm team with a focus on scalp care, hair treatments and supporting professional salon services.

With a thoughtful and attentive approach, he assists in assessing individual hair and scalp concerns and provides appropriate care based on each client's needs. From scalp cleansing and maintenance to restorative hair treatments, Keith focuses on creating a comfortable experience while supporting healthier-looking hair and scalp.

Working closely alongside HairForm's senior stylist, Keith also assists with color, treatment and styling services, bringing careful attention to detail throughout each client's salon experience.

His friendly and patient approach helps clients feel comfortable and well cared for from consultation through to the finishing touches.

Specialties:

  • Scalp Care & Scalp Treatments

  • Hair & Scalp Assessment

  • Hair Repair & Conditioning Treatments

  • Hair Color Service Support

  • Styling & Finishing

WHAT OUR CLIENTS SAY...

Real Experiences. Personalized Results.

Our Awards

At our hair salon, our mission is to transform every client's visit into a memorable and confidence-boosting experience.

We're proud to have won several prestigious awards that recognize our dedication to excellence in hair care and styling. These accolades serve as a testament to our commitment to providing top-notch services and ensuring our clients leave feeling their absolute best.

We look forward to welcoming you to our salon and exceeding your expectations.

SENT (HairForm) - Influencers Choice
SENT (HairForm) - Influencers Choice
SENT (HairForm) - Editor's Choice
SENT (HairForm) Editor's Choice
Spa & Hair Awards - Volume Rebonding - Editor's Choice (2)
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Contact Us

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Monday to Friday : 11am - 8pm,

Saturday :11am - 6:30pm,

Sunday & PH: 11am - 5pm

                        (By Appointment only)

Address

29 Teo Hong Road, Singapore 088335

(opposite Outram Park MRT Exit 4)

10mins walk from Tanjong Pagar/ Chinatown MRT

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©2026 by HairForm Pte. Ltd.

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